MVP Nomad

From there, we had to formulate how to blend the unique themes of the James Conrad Line with those of the MVP brand itself. Mixing science with nature, much like Axiom’s representation of art, was definitely something we were looking forward to, and Art Director Mike Inscho was more than up to the task. For the Electron Nomad specifically, Mike’s inspiration was to represent Arches with audio-like waveforms — creating a topographical waveform of a trailhead that is close to James’ heart. With just enough nods to MVP themes so as to enhance, not overwhelm, the core concepts of the James Conrad Line, the Nomad truly represents the partnership between James and MVP. The results speak for themselves, and we can’t wait to see what Mike and James have in store for us next.